During my engineering studies, I owned a bar on St-Laurent Street in Montreal. On January 24, 2013, we were open and it was -30 degrees outside. The bar was empty.
Disappointed, I decide to close early. I lock the doors and start walking through the deserted streets, thinking, "It's not true that Montreal is the coldest place in the world."
On my way home, my curiosity leads me to watch a video on YouTube taking place in Siberia where it is -64 degrees in the middle of winter. Two Russians share a meal around a fire. As an accompaniment, they take out a bottle of vodka hidden in the snow. The alcohol was frozen. So they decide to break the bottle and eat the vodka right out of the bottle.
That's when I said to myself, if I could offer popsicles of alcohol in my bar, maybe on a January 24th at -30 degrees, my clientele would show up because I offer a unique experience. Four years later, the first Ufrost machine was born.
Attitude determines success. If entrepreneurship was simple, everyone would do it. Perseverance is the key.
Choosing courage over comfort; choosing what is right over what is fun, quick or easy; and choosing to practice our values with integrity rather than simply professing them.
Collaboration can drive innovation, increase productivity and improve team satisfaction in a growing workplace.
Founder & CEO
Research & Development
Lead Generation Consultant
We are grateful to partner with Polytechnique de Montréal since 2019. We believe in working closely with students to optimize our operations.
Join the team
At Ufrost, we welcome and encourage applications from Indigenous peoples, women, the LGBTQ+ community, older workers, people with disabilities, and people from different cultural backgrounds. We are committed to creating an inclusive environment where people feel comfortable being themselves.
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Ufrost is a Montreal-based mixology and bar service startup founded in 2016. Since its inception, the company keeps innovating in the frozen shots and cocktails industry, thanks to its dedicated team and its desire to always go further.